It's My Wine was an innovative concept born from the desire to democratize wine and to ride the tailor-made wave. Launched in 2014, the platform allowed everyone to create their own cuvée from 15 grape varieties carefully selected throughout France. Advised by oenologists and sommeliers, wine lovers could blend their wine online and then produce it at the Caves du Louvre in the heart of Paris. A unique experience, between discovery of terroirs and personal expression.